Influencer Audiences

Influencer Audiences is a construct in digital audience research that denotes a segmented group of consumers who engage with and are socially influenced by specific content creators on digital platforms, distinguished by their parasocial interactions and behavioral responsiveness to curated online personas.

136

Publications

14.8K

Citations

355

Authors

200

Institutions

Publications per year

2017–2026

127

Parents

Digital Audiences

Publications

136

Who are the social media influencers? A study of public perceptions of personality

Karen Freberg, Kristin Graham, Karen McGaughey et al. · Public Relations Review · 2010 · 1.3K citations

Social Sciences, Communication, Psychology +14

Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram

Kelley Cotter · New Media & Society · 2018 · 877 citations · Full text

Social Sciences, Communication, Sociology +17

Brand communication through digital influencers: Leveraging blogger engagement

Ebru Uzunoğlu, Sema Misci Kip · International Journal of Information Management · 2014 · 571 citations

Business, Marketing, Marketing Management +15

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

Hanna Reinikainen, Juha Munnukka, Devdeep Maity et al. · Journal of Marketing Management · 2020 · 566 citations · Full text

Social Sciences, Marketing, Marketing Management +17

YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise

Riadh Ladhari, Elodie Massa, Hamida Skandrani · Journal of Retailing and Consumer Services · 2019 · 531 citations

Social Sciences, Communication, Social Psychology +10

1–5 of 136

Authors

355

CA
Crystal Abidin
Curtin University, Australia
8 publications · 1.1K citations
8
h-index
BN
Brigitte Naderer
University of Vienna, Austria
3 publications · 111 citations
3
h-index
BC
Bárbara Castillo-Abdul
Universidad Rey Juan Carlos, Spain
3 publications · 96 citations
3
h-index
YH
Yili Hong
Arizona State University, United States
2 publications · 108 citations
2
h-index
MT
Mike Thelwall
University of Wolverhampton, United Kingdom
2 publications · 34 citations
2
h-index

1–5 of 355

Institutions

200

1–8 of 200

Venues

Journal of Retailing and Consumer Services
10 publications · 1.9K citations
10
h-index
Journal of Business Research
JBR · 5 publications · 477 citations
4
h-index
New Media & Society
4 publications · 1.3K citations
4
h-index
International Journal of Information Management
3 publications · 1.3K citations
3
h-index
International Journal of Environmental Research and Public Health
3 publications · 101 citations
3
h-index

1–5