Ebru Uzunoğlu

Brand communication through digital influencers: Leveraging blogger engagement

Ebru Uzunoğlu, Sema Misci Kip · International Journal of Information Management · 2014 · 559 citations

Influencer Studies, Social Media, Personal Branding +7

B2B content marketing for professional services: In-person versus digital contacts

Wei–Lin Wang, Edward C. Malthouse, Bobby J. Calder et al. · Industrial Marketing Management · 2017 · 137 citations

Customer Experience, Customer Satisfaction, B2b Content Marketing +11

Engaging consumers through corporate social responsibility messages on social media: An experimental study

Ebru Uzunoğlu, Selin Türkel, Burcu Yaman Akyar · Public Relations Review · 2017 · 78 citations

Socially Responsible Product, Social Media, Digital Marketing +12

A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses

Selin Türkel, Ebru Uzunoğlu, Melike Demirbağ Kaplan et al. · Corporate Social Responsibility and Environmental Management · 2015 · 60 citations

Consumer Study, Brand Strategy, Consumer Research +21

Building relationships through websites: A content analysis of Turkish environmental non-profit organizations’ (NPO) websites

Ebru Uzunoğlu, Sema Misci Kip · Public Relations Review · 2013 · 38 citations

Management, Web Science, Content Analysis +2