Concepedia

Sema Misci Kip

SM

Statistics

Publications

4

Citations

669

H-Index

4

Active since

2013

Affiliations

İzmir University of Economics(Current)

Sema Misci Kip is an author at İzmir University of Economics specializing in management, marketing, and arts.

Top concepts

ManagementArtsMarketingHealthCultureJournalismPersuasionAdvertisingSocial MediaCommunication

Publications per year

2013–2019

4

Publications

4

Brand communication through digital influencers: Leveraging blogger engagement

Ebru Uzunoğlu, Sema Misci Kip · International Journal of Information Management · 2014 · 559 citations

Influencer Studies, Social Media, Personal Branding +7

Native advertising credibility perceptions and ethical attitudes: An exploratory study among adolescents in the United States, Turkey and Israel

Dorit Zimand-Sheiner, Tanya Ryan, Sema Misci Kip et al. · Journal of Business Research · 2019 · 40 citations

Exploratory Study, Culture, Advertising +12

Building relationships through websites: A content analysis of Turkish environmental non-profit organizations’ (NPO) websites

Ebru Uzunoğlu, Sema Misci Kip · Public Relations Review · 2013 · 38 citations

Management, Web Science, Content Analysis +2

Integrated communications in the postmodern era

Sema Misci Kip · Journal of Marketing Communications · 2015 · 32 citations

Media Studies, Medium Change, Interpersonal Communication +11

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