Concepedia

Melike Demirbağ Kaplan

MD

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Publications

2

Citations

86

H-Index

2

Active since

2009

Affiliations

Ege University(Current)

Melike Demirbağ Kaplan is an author at Ege University specializing in marketing management, brand management, and brand awareness.

Publications per year

2009–2015

2

Publications

2

A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses

Selin Türkel, Ebru Uzunoğlu, Melike Demirbağ Kaplan et al. · Corporate Social Responsibility and Environmental Management · 2015 · 60 citations

, , +14

The relationship between perceived innovativeness and emotional product responses: a brand oriented approach

Melike Demirbağ Kaplan · DOAJ (DOAJ: Directory of Open Access Journals) · 2009 · 26 citations · Full text

, , +12

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