Bárbara Castillo-Abdul

Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram

Bárbara Castillo-Abdul, Ana Pérez-Escoda, Estela Núñez‐Barriopedro · Media and Communication · 2022 · 57 citations · Full text

Digital Marketing, Brand Strategy, Consumer Research +24

Learning Leaders: Teachers or Youtubers? Participatory Culture and STEM Competencies in Italian Secondary School Students

Javier Gil Quintana, Viviana Malvasi, Bárbara Castillo-Abdul et al. · Sustainability · 2020 · 48 citations · Full text

Educational Psychology, Education, Stem Competencies +23

Kid influencers in Spain: understanding the themes they address and preteens' engagement with their YouTube channels

Bárbara Castillo-Abdul, Luis M. Romero-Rodríguez, Ana María Larrea · Heliyon · 2020 · 38 citations · Full text

Influence and Relationship between Branded Content and the Social Media Consumer Interactions of the Luxury Fashion Brand Manolo Blahnik

Bárbara Castillo-Abdul, Mónica Bonilla-del-Río, Estela Núñez‐Barriopedro · Publications · 2021 · 38 citations · Full text

Digital Marketing, Consumer Research, Brand Strategy +24

Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok

Bárbara Castillo-Abdul, Eglée Ortega Fernández, Luis M. Romero-Rodríguez · Management Decision · 2022 · 33 citations

Socially Responsible Product, Digital Marketing, International Marketing +27