Mengya Yang

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes

Lu Meng, Yongyue Bie, Mengya Yang et al. · Tourism Management · 2024 · 101 citations

Social Sciences, Psychology, Social Psychology +16

Wheat nuclear factor Y (NF-Y) B subfamily gene TaNF-YB3;l confers critical drought tolerance through modulation of the ABA-associated signaling pathway

Mengya Yang, Yingjia Zhao, Shuya Shi et al. · Plant Cell Tissue and Organ Culture (PCTOC) · 2016 · 63 citations

Life Sciences, Plant Biology, Plant Sciences +17

TaZFP1, a C2H2 type-ZFP gene of T. aestivum, mediates salt stress tolerance of plants by modulating diverse stress-defensive physiological processes

Binggao Sun, Yingjia Zhao, Shuya Shi et al. · Plant Physiology and Biochemistry · 2019 · 51 citations

Life Sciences, Genetics, Plant Sciences +17

Watching it motivates me to become stronger: Virtual influencers' impact on consumer self-improvement product preferences

Lu Meng, Yongyue Bie, Mengya Yang et al. · Journal of Business Research · 2024 · 41 citations

Business, Marketing, Marketing Management +13

An exploratory study on users' resistance to mobile app updates: Using netnography and fsQCA

Shihui Fu, Kunkun Xue, Mengya Yang et al. · Technological Forecasting and Social Change · 2023 · 27 citations

Computing, Behavioral Sciences, Information Technology +8