Mengya Yang

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes

Lu Meng, Yongyue Bie, Mengya Yang et al. · Tourism Management · 2024 · 77 citations

Behavioral Decision Making, Social Psychology, Social Influence +16

Wheat nuclear factor Y (NF-Y) B subfamily gene TaNF-YB3;l confers critical drought tolerance through modulation of the ABA-associated signaling pathway

Mengya Yang, Yingjia Zhao, Shuya Shi et al. · Plant Cell Tissue and Organ Culture (PCTOC) · 2016 · 63 citations

Biology, Aba-associated Signaling Pathway, Plant Stress +10

TaZFP1, a C2H2 type-ZFP gene of T. aestivum, mediates salt stress tolerance of plants by modulating diverse stress-defensive physiological processes

Binggao Sun, Yingjia Zhao, Shuya Shi et al. · Plant Physiology and Biochemistry · 2019 · 46 citations

Biology, Salt Stress Tolerance, Osmotic Stress +12

Watching it motivates me to become stronger: Virtual influencers' impact on consumer self-improvement product preferences

Lu Meng, Yongyue Bie, Mengya Yang et al. · Journal of Business Research · 2024 · 34 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Sciences +15

Effects of customer inoculation on artificial intelligence service failure

Lu Meng, Jiuqi Chen, Mengya Yang et al. · International Journal of Contemporary Hospitality Management · 2024 · 22 citations · Full text

Software Maintenance, Customer Satisfaction, Customer Experience +16