Concepedia

Yongyue Bie

YB

3

Publications

156

Citations

3

H-Index

2024

Active since

Affiliations

Southwest Jiaotong University(Current)

University of Warwick

Anhui University of Finance and Economics

Yongyue Bie is an author at Southwest Jiaotong University specializing in communication, management, and consumer behavior.

ORCID

Top concepts

Publications per year

2024–2024

3

Publications

3

The effect of human versus virtual influencers: The roles of destination types and self-referencing processes

Lu Meng, Yongyue Bie, Mengya Yang et al. · Tourism Management · 2024 · 77 citations

, , +16

The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok

Lu Meng, Sining Kou, Shen Duan et al. · Journal of Business Research · 2024 · 45 citations

, , +12

Watching it motivates me to become stronger: Virtual influencers' impact on consumer self-improvement product preferences

Lu Meng, Yongyue Bie, Mengya Yang et al. · Journal of Business Research · 2024 · 34 citations

, , +15

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