Yongyue Bie - Concepedia

Author

Yongyue Bie

Also Known As

Yongyue Bie

Publications

160

Citations

H-Index

Concepts

All Affiliations

Yongyue Bie is an author at Southwest Jiaotong University specializing in communication, management, and consumer behavior.

#	Concept	H-Index	Publications	Citations
1	Communication	3	3	156
2	Management	2	2	79
3	Social Sciences	2	2	111
4	Behavioral Sciences	2	2	111
5	Arts	1	1	77

Yongyue Bie

Publications

156

Citations

H-Index

Page 1

	Year	Citations
The effect of human versus virtual influencers: The roles of destination types and self-referencing processes Lu Meng, Yongyue Bie, Mengya Yang, Tourism Management Behavioral Decision MakingSocial PsychologySocial InfluenceTravel BehaviorCommunication	2024	77
The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok Lu Meng, Sining Kou, Shen Duan, Journal of Business Research Customer SatisfactionConsumer Purchase BehaviorBuying BehaviorAdvertisingConsumer Appeal	2024	45
Watching it motivates me to become stronger: Virtual influencers' impact on consumer self-improvement product preferences Lu Meng, Yongyue Bie, Mengya Yang, Journal of Business Research Customer SatisfactionOnline Customer BehaviorBehavioral SciencesBehavioral Decision MakingConsumer Study	2024	34

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