Concepedia

Lu Meng

LM

6

Publications

204

Citations

6

H-Index

2019

Active since

Affiliations

Renmin University of China(Current)

Zhongnan University of Economics and Law

Sapporo Gakuin University

Jinan University

Lu Meng is an author at Renmin University of China specializing in marketing, management, and communication.

Top concepts

MarketingManagementCommunicationConsumer BehaviorConsumer ResearchArtsAdvertisingCustomer SatisfactionBrandingBusiness

Publications per year

2019–2024

6

Publications

6

The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok

Lu Meng, Sining Kou, Shen Duan et al. · Journal of Business Research · 2024 · 45 citations

Customer Satisfaction, Consumer Purchase Behavior, Buying Behavior +12

The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19

Liu Feng-jun, Lu Meng, Yijun Zhao et al. · Frontiers of Business Research in China · 2020 · 41 citations · Full text

Consumer Research, Brand Strategy, Smes ’ Icsr +18

Double-sided messages improve the acceptance of chatbots

Lu Meng, Tongmao Li, Xiaolin Shi et al. · Annals of Tourism Research · 2023 · 36 citations

Conversational User Interface, Chatbot, Engineering +9

Believing in Karma: The Effect of Mortality Salience on Excessive Consumption

Siyun Chen, Haiying Wei, Lu Meng et al. · Frontiers in Psychology · 2019 · 31 citations · Full text

Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience

Siyun Chen, Haiying Wei, Yaxuan Ran et al. · Psychology and Marketing · 2021 · 31 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +22

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