Yijun Zhao - Concepedia

Author

Yijun Zhao

Also Known As

Yijun Zhao

Publications

433

Citations

H-Index

Concepts

All Affiliations

Yijun Zhao is an author at Renmin University of China specializing in management, marketing, and advertising.

#	Concept	H-Index	Publications	Citations
1	Management	2	2	343
2	Marketing	2	2	343
3	Arts	1	1	302
4	Business	1	1	41
5	Communication	1	1	302

Yijun Zhao

Publications

422

Citations

H-Index

Page 1

	Year	Citations
The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion Lu Meng, Shen Duan, Yijun Zhao, Journal of Retailing and Consumer Services Customer SatisfactionOnline Customer BehaviorSocial MediaAdvertisingOnline Celebrity	2021	302
Advanced Optical Information Encryption Enabled by Polychromatic and Stimuli‐Responsive Luminescence of Sb‐Doped Double Perovskites Yijun Zhao, Xingru Yang, Lun Yang, Advanced Science	2024	61
The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19 Liu Feng-jun, Lu Meng, Yijun Zhao, Frontiers of Business Research in China Consumer ResearchBrand StrategySmes ’ IcsrInternal Explanation MechanismManagement	2020	41
Understanding interaction rituals: The impact of interaction ritual chains of the live broadcast on people’s wellbeing Lu Meng, Yijun Zhao, Yushi Jiang, Frontiers in Psychology	2022	18

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