Concepedia

Yijun Zhao

YZ

4

Publications

422

Citations

4

H-Index

2020

Active since

Affiliations

Renmin University of China(Current)

Yijun Zhao is an author at Renmin University of China specializing in management, marketing, and advertising.

Top concepts

MarketingManagementAdvertisingConsumer BehaviorConsumer ResearchArtsBrandingBusinessBrand EquitySocial Media

Publications per year

2020–2024

4

Publications

4

The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion

Lu Meng, Shen Duan, Yijun Zhao et al. · Journal of Retailing and Consumer Services · 2021 · 302 citations

Customer Satisfaction, Online Customer Behavior, Social Media +14

Advanced Optical Information Encryption Enabled by Polychromatic and Stimuli‐Responsive Luminescence of Sb‐Doped Double Perovskites

Yijun Zhao, Xingru Yang, Lun Yang et al. · Advanced Science · 2024 · 61 citations · Full text

The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19

Liu Feng-jun, Lu Meng, Yijun Zhao et al. · Frontiers of Business Research in China · 2020 · 41 citations · Full text

Consumer Research, Brand Strategy, Smes ’ Icsr +18

Understanding interaction rituals: The impact of interaction ritual chains of the live broadcast on people’s wellbeing

Lu Meng, Yijun Zhao, Yushi Jiang et al. · Frontiers in Psychology · 2022 · 18 citations · Full text

Rows per page

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