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The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion

Customer SatisfactionOnline Customer BehaviorSocial MediaAdvertisingOnline CelebrityInteractive MarketingManagementConsumer ResearchMarketing CommunicationEmotional ContagionPurchase IntentionConsumer BehaviorCommunicationArtsMarketingBuying BehaviorConsumer Engagement