Shen Duan

The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion

Lu Meng, Shen Duan, Yijun Zhao et al. · Journal of Retailing and Consumer Services · 2021 · 302 citations

Customer Satisfaction, Online Customer Behavior, Social Media +14

The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok

Lu Meng, Sining Kou, Shen Duan et al. · Journal of Business Research · 2024 · 45 citations

Customer Satisfaction, Consumer Purchase Behavior, Buying Behavior +12

Impact of ambivalent attitudes on green purchase intentions: The role of negative moods

Dahai Wang, Fei L. Weisstein, Shen Duan et al. · International Journal of Consumer Studies · 2021 · 44 citations

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +21

The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19

Liu Feng-jun, Lu Meng, Yijun Zhao et al. · Frontiers of Business Research in China · 2020 · 41 citations · Full text

Consumer Research, Brand Strategy, Smes ’ Icsr +18

How a blurry background in product presentation influences product size perception

Lu Meng, Sining Kou, Shen Duan et al. · Psychology and Marketing · 2022 · 13 citations