Sining Kou

The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok

Lu Meng, Sining Kou, Shen Duan et al. · Journal of Business Research · 2024 · 58 citations

Business, Marketing, Marketing Management +16

Stand out or fit in: Understanding consumer minimalism from a social comparison perspective

Siyun Chen, Sining Kou, Linxiang Lv · Journal of Business Research · 2023 · 36 citations

Social Sciences, Marketing, Social Psychology +9

Leveraging voluntary simplicity in promoting sustainable consumption from the perspective of moral appeals

Siyun Chen, Sining Kou, Lingyan Hu et al. · Sustainable Production and Consumption · 2022 · 19 citations

Social Sciences, Social Psychology, Consumption Studies +15

The impact of visual perspectives in advertisements on access‐based products

Sining Kou, Shen Duan, Yiran Zhang et al. · Psychology and Marketing · 2024 · 14 citations

Business, Marketing, Marketing Management +14

How a blurry background in product presentation influences product size perception

Lu Meng, Sining Kou, Shen Duan et al. · Psychology and Marketing · 2022 · 13 citations

Medicine, Marketing, Psychology +14