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The effect of human versus virtual influencers: The roles of destination types and self-referencing processes

Behavioral Decision MakingSocial PsychologySocial InfluenceTravel BehaviorCommunicationSelf-monitoringSocial SciencesSocietal InfluenceBehavioral SciencesVirtual InfluencersSelf-referencing ProcessesSocial CognitionDestination MarketingSocial BehaviorInteractive MarketingSocial ComputingDestination TypesArtsInfluence Model