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Watching it motivates me to become stronger: Virtual influencers' impact on consumer self-improvement product preferences

Customer SatisfactionOnline Customer BehaviorBehavioral SciencesBehavioral Decision MakingConsumer StudyInteractive MarketingVirtual InfluencersManagementUser ExperienceConsumer ResearchSocial InfluenceConsumer BehaviorCommunicationUser PerceptionMarketingBuying BehaviorConsumer AttitudeSocial Sciences