Influencer Effects is a theoretical construct in virality analysis that denotes the measurable impact of individual actors with heightened social reach or credibility on the acceleration, amplitude, and trajectory of content dissemination within digital networks.
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Publications per year
2017–2026
60
Parents
Publications
75
Eytan Bakshy, Jake M. Hofman, Winter Mason et al. · 2011 · 1.7K citations
The Influence of Presumed Influence
Albert C. L. G. Günther, J. Douglas Storey · Journal of Communication · 2003 · 510 citations
Unreal influence: leveraging AI in influencer marketing
Sean Sands, Kirk Plangger, Carla Ferraro · European Journal of Marketing · 2022 · 393 citations · Full text
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Institutions
151
Ghent University
Ghent, Belgium
3 h-index
7 publications
441 citations
University of Tasmania
Hobart, Australia
2 h-index
4 publications
220 citations
University of Science and Technology of China
Hefei, China
2 h-index
3 publications
562 citations
University of Wisconsin–Madison
Madison, United States
2 h-index
2 publications
567 citations
University of Southern California
Los Angeles, United States
2 h-index
2 publications
128 citations
Plovdiv University
Plovdiv, Bulgaria
2 h-index
10 publications
242 citations
Binus University
Jakarta, Indonesia
2 h-index
4 publications
103 citations
University of Warwick
Coventry, United Kingdom
2 h-index
4 publications
248 citations
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Venues
- Journal of Retailing and Consumer Services
4 publications · 764 citations
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- International Journal of Advertising
IJA · 2 publications · 465 citations
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- Environmental Research Letters
ERL · 2 publications · 69 citations
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- Journal of Advertising
2 publications · 345 citations
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- SSRN Electronic Journal
Repository · 2 publications · 34 citations
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