Virality Analysis

Virality Analysis is a computational method in social media analytics that identifies and quantifies the patterns of rapid content dissemination across networks by measuring the extent and speed of user-driven sharing relative to initial exposure.

305

Publications

27.9K

Citations

852

Authors

408

Institutions

Publications per year

2017–2026

166

Parents

Social Media Analytics

Children

Cascade Size PredictionCommunity-based DiffusionDiffusion ThresholdsEarly Growth PredictionEngagement CascadesForwarding IntentInfluencer EffectsMeme PropagationOpinion Leader EffectsResharing Behavior

Publications

305

What Makes Online Content Viral?

Jonah Berger, Katherine L. Milkman · Journal of Marketing Research · 2011 · 3.1K citations

Social Sciences, Marketing, Psychology +14

The dynamics of viral marketing

Jure Leskovec, Lada A. Adamic, Bernardo A. Huberman · ACM Transactions on the Web · 2007 · 2.1K citations · Full text

Computing, Marketing, Marketing Management +15

Scalable influence maximization for prevalent viral marketing in large-scale social networks

Wei Chen, Chi Wang, Yajun Wang · 2010 · 1.7K citations

Social Sciences, Marketing, Collective Behavior +14

Mining knowledge-sharing sites for viral marketing

Matthew Richardson, Pedro Domingos · 2002 · 1.6K citations

Computing, Marketing, Marketing Management +13

A measurement-driven analysis of information propagation in the flickr social network

Meeyoung Cha, Alan Mislove, Krishna P. Gummadi · 2009 · 767 citations

Social Sciences, Communication, Marketing +17

1–5 of 305

Authors

852

LX
Lexing Xie
Australian National University, Australia
6 publications · 251 citations
6
h-index
LA
Lada A. Adamic
University of Michigan, United States
6 publications · 3K citations
6
h-index
MR
Marian-Andrei Rizoiu
Australian National University, Australia
6 publications · 191 citations
6
h-index
NP
Nicolas Pröllochs
Ludwig-Maximilians-Universität München, Germany
5 publications · 207 citations
5
h-index
JL
Jure Leskovec
Stanford University, United States
4 publications · 2.6K citations
4
h-index

1–5 of 852

Institutions

408

1–8 of 408

Venues

Proceedings of the International AAAI Conference on Web and Social Media
13 publications · 921 citations
12
h-index
arXiv (Cornell University)
Repository · 12 publications · 412 citations
11
h-index
PLoS ONE
6 publications · 199 citations
6
h-index
Computers in Human Behavior
5 publications · 629 citations
5
h-index
Journal of Medical Internet Research
3 publications · 482 citations
3
h-index

1–5