Concepedia

Forwarding Intent

Forwarding Intent is a scholarly construct within virality analysis that denotes the underlying motivation or cognitive decision process prompting individuals to disseminate digital content beyond its original recipient circle.

22

Publications

2.3K

Citations

61

Authors

43

Institutions

Publications per year

2017–2026

5

Parents

Publications

22

Viral marketing: Motivations to forward online content

Jason Ho, Melanie Dempsey · Journal of Business Research · 2009 · 557 citations

, , +13

Click bait: Forward-reference as lure in online news headlines

Jonas Nygaard Blom, Kenneth Reinecke Hansen · Journal of Pragmatics · 2014 · 387 citations

, , +13

Spreading the Virus

Petya Eckler, Paul D. Bolls · Journal of Interactive Advertising · 2011 · 326 citations

, , +16

The Determinants of Email Receivers’ Disseminating Behaviors on the Internet

Hung-Chang Chiu, Yi-Ching Hsieh, Ya-Hui Kao et al. · Journal of Advertising Research · 2007 · 210 citations

, , +13

Exploiting users’ social relations to forward data in opportunistic networks: The HiBOp solution

Chiara Boldrini, Marco Conti, Andrea Passarella · Pervasive and Mobile Computing · 2008 · 179 citations

, , +7

1–5 of 22

Authors

61

  1. WX
    Wang Xue

    Anhui Xinhua University, China

    1 publications · 44 citations

    1

    h-index

  2. HL
    Hsiang-Ming Lee

    Chien Hsin University of Science and Technology, Taiwan

    1 publications · 44 citations

    1

    h-index

  3. TM
    Tom M.Y. Lin

    National Taiwan University of Science and Technology, Taiwan

    1 publications · 24 citations

    1

    h-index

  4. PM
    Paulo Mendes

    Universidade Lusófona, Portugal

    1 publications · 30 citations

    1

    h-index

  5. YT
    Yuko Tanaka

    National Institute of Informatics, Japan

    1 publications · 13 citations

    1

    h-index

1–5 of 61

Institutions

43

  1. Beihang University

    Beijing, China

    1 h-index

    1 publications

    39 citations

  2. University of International Business and Economics

    Beijing, China

    1 h-index

    1 publications

    44 citations

  3. University of Illinois Urbana-Champaign

    Urbana, United States

    1 h-index

    1 publications

    19 citations

  4. Fo Guang University

    Yilan, Taiwan

    1 h-index

    1 publications

    44 citations

  5. Dayeh University

    Dacun, Taiwan

    1 h-index

    1 publications

    24 citations

  6. Jilin Province Science and Technology Department

    Changchun, China

    1 h-index

    5 publications

    295 citations

  7. University of Southern Denmark

    Odense, Denmark

    1 h-index

    2 publications

    774 citations

  8. Simon Fraser University

    Burnaby, Canada

    1 h-index

    1 publications

    557 citations

1–8 of 43

Venues

  1. Management Decision

    2 publications · 49 citations

    2

    h-index

  2. Journal of Advertising Research

    JAR · 2 publications · 254 citations

    2

    h-index

  3. Computers in Human Behavior

    1 publications · 32 citations

    1

    h-index

  4. International Journal of Parallel Programming

    1 publications · 59 citations

    1

    h-index

  5. Ad Hoc Networks

    1 publications · 30 citations

    1

    h-index

1–5