Concepedia
Statistics
Publications
6
Citations
717
H-Index
Active since
2009
Affiliations
Simon Fraser University(Current)
University of British Columbia
Jason Ho is an author at Simon Fraser University specializing in marketing, arts, and television.
Top concepts
ArtsMarketingBusinessManagementTelevisionMedia StudiesSocial MediaConsumer ResearchDigital MarketingPricing
Publications per year
2009–2020
Viral marketing: Motivations to forward online content
Jason Ho, Melanie Dempsey · Journal of Business Research · 2009 · 552 citations
Viral Marketing, Social Media, Digital Marketing +7
Playoff payoff: Super Bowl advertising for movies
Jason Ho, Tirtha Dhar, Charles B. Weinberg · International Journal of Research in Marketing · 2009 · 53 citations
Advertising, Super Bowl Advertising, Management +6
Requirements Dependency Extraction by Integrating Active Learning with Ontology-Based Retrieval
Gouri Deshpande, Quim Motger, Cristina Palomares et al. · 2020 · 31 citations
Ontology (Information Science), Engineering, Knowledge Extraction +21
Television Co-Viewing in Mexico: An Assessment on People Meter Data
José‐Domingo Mora, Jason Ho, Robert E. Krider · Journal of Broadcasting & Electronic Media · 2011 · 29 citations
Consumer Research, Social Influence, Communication +23
Segmenting consumers of pirated movies
Jason Ho, Charles B. Weinberg · Journal of Consumer Marketing · 2011 · 26 citations
Entertainment Marketing, Consumer Uncertainty, Digital Marketing +20
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