Concepedia

Tirtha Dhar

TD

13

Publications

1K

Citations

12

H-Index

1999

Active since

Affiliations

University of British Columbia(Current)

University of Wisconsin–Madison

Agricultural & Applied Economics Association

Tirtha Dhar is an author at University of British Columbia specializing in marketing, consumer research, and business.

Top concepts

MarketingBusinessConsumer ResearchEconomicsManagementAdvertisingFood MarketingApplied EconomicsArtsHealth

Publications per year

1999–2015

13

Publications

13

The Strategic Role of Third‐Party Marketplaces in Retailing

Benny Mantin, Harish Krishnan, Tirtha Dhar · Production and Operations Management · 2014 · 285 citations

Electronic Marketplace, Third-party Relationships, Active 3P +11

Fast-Food Consumption and the Ban on Advertising Targeting Children: The Quebec Experience

Tirtha Dhar, Kathy Baylis · Journal of Marketing Research · 2011 · 215 citations

Public Health Nutrition, Consumer Research, Social Marketing +21

An Empirical Assessment of Endogeneity Issues in Demand Analysis for Differentiated Products

Tirtha Dhar, Jean‐Paul Chavas, Brian W. Gould · American Journal of Agricultural Economics · 2003 · 132 citations

Demand Management, Economics, Public Policy +15

Milk by Any Other Name … Consumer Benefits from Labeled Milk

Tirtha Dhar, Jeremy D. Foltz · American Journal of Agricultural Economics · 2005 · 108 citations

Nutrition, Applied Economics, Agricultural Economics +22

The long-term box office performance of sequel movies

Tirtha Dhar, Guanghui Sun, Charles B. Weinberg · Marketing Letters · 2011 · 61 citations

Film Study, Sequel Movies, Director’s Work +3

Rows per page

1–5 of 13