Concepedia

Yitian Liang

YL

Statistics

Publications

5

Citations

137

H-Index

5

Active since

2018

Affiliations

Tsinghua University(Current)

University of Science and Technology of China

Yitian Liang is an author at Tsinghua University specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingBusinessEconomicsPsychologyAdvertisingSocial SciencesConsumer Culture

Publications per year

2018–2022

5

Publications

5

The Sleepy Consumer and Variety Seeking

Zhongqiang Huang, Yitian Liang, Charles B. Weinberg et al. · Journal of Marketing Research · 2019 · 47 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

The Effects of a Government’s Subsidy Program: Accessibility Beyond Affordability

Ping Xiao, Ruli Xiao, Yitian Liang et al. · Management Science · 2019 · 29 citations

Consumer Economics, Consumer Uncertainty, Public Welfare +19

An Empirical Study of Uniform and Differential Pricing in the Movie Theatrical Market

Jason Ho, Yitian Liang, Charles B. Weinberg et al. · Journal of Marketing Research · 2018 · 26 citations

Star Power, Economics, Revenue Management +15

How Is Mobile User Behavior Different? A Hidden Markov Model of Cross-Mobile Application Usage Dynamics

Shaohui Wu, Yong Tan, Yubo Chen et al. · Information Systems Research · 2022 · 19 citations

Mobile Interaction, Digital Marketing, Emerging Media +24

Too Time-Crunched to Seek Variety: The Influence of Parenting Motivation on Consumer Variety Seeking

Yitian Liang, Zhongqiang Huang, Lei Su · Journal of Marketing Research · 2022 · 16 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +23

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