Concepedia

Zhongqiang Huang

ZH

Statistics

Publications

9

Citations

412

H-Index

9

Active since

2015

Affiliations

Chinese University of Hong Kong(Current)

Hong Kong Polytechnic University

Nanyang Technological University

University of Hong Kong

Zhongqiang Huang is an author at Chinese University of Hong Kong specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementSocial SciencesConsumer BehaviorConsumer ResearchBehavioral Decision MakingPsychologyAdvertisingBehavioral ScienceConsumer Decision Making

Publications per year

2015–2024

9

Publications

9

The Influence of Social Crowding on Brand Attachment

Xun Huang, Zhongqiang Huang, Robert S. Wyer · Journal of Consumer Research · 2017 · 127 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +22

Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience

Xun Huang, Zhongqiang Huang, Robert S. Wyer · Journal of Consumer Research · 2016 · 103 citations · Full text

The Sleepy Consumer and Variety Seeking

Zhongqiang Huang, Yitian Liang, Charles B. Weinberg et al. · Journal of Marketing Research · 2019 · 47 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

Diverging effects of mortality salience on variety seeking: The different roles of death anxiety and semantic concept activation

Zhongqiang Huang, Robert S. Wyer · Journal of Experimental Social Psychology · 2015 · 42 citations

Semantic Concept Activation, Death Anxiety, Cognitive Science +13

The Impact of Death-Related Media Information on Consumer Value Orientation and Scope Sensitivity

Zhongqiang Huang, Xun Huang, Yuwei Jiang · Journal of Marketing Research · 2017 · 30 citations · Full text

Consumer Uncertainty, Consumer Study, Consumer Research +24

1–5 of 9