Concepedia
Statistics
Publications
35
Citations
1.9K
H-Index
20
Active since
2008
Affiliations
Hong Kong Polytechnic University(Current)
Hong Kong University of Science and Technology
University of Hong Kong
Hong Kong Baptist University
University of Liverpool
Yuwei Jiang is an author at Hong Kong Polytechnic University specializing in marketing, management, and consumer research.
Top concepts
ManagementMarketingConsumer ResearchSocial SciencesConsumer BehaviorConsumer Decision MakingBehavioral Decision MakingPsychologySocial InfluenceBehavioral Science
Publications per year
2008–2024
Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments
Yuwei Jiang, Gerald J. Gorn, Maria Galli et al. · Journal of Consumer Research · 2015 · 277 citations
Right Logo, Consumer Research, Mere Circularity +21
Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking
Rod Duclos, Echo Wen Wan, Yuwei Jiang · Journal of Consumer Research · 2012 · 203 citations
Behavioral Decision Making, Social Psychology, Consumer Research +23
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
Xinyue Zhou, Xiao Yan, Yuwei Jiang · Journal of Marketing · 2023 · 185 citations
Consumer Uncertainty, Digital Marketing, Consumer Study +24
Do‐no‐harm versus do‐good social responsibility: Attributional thinking and the liability of foreignness
Donal Crilly, Na Ni, Yuwei Jiang · Strategic Management Journal · 2015 · 176 citations · Full text
Multinational Enterprise, Corporate Political Activity, Psychology +21
Social Exclusion and Consumer Switching Behavior: A Control Restoration Mechanism
Lei Su, Yuwei Jiang, Zhansheng Chen et al. · Journal of Consumer Research · 2016 · 123 citations
Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +23
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