Concepedia
Statistics
Publications
38
Citations
2K
H-Index
21
Active since
2008
Affiliations
Hong Kong Polytechnic University(Current)
Hong Kong University of Science and Technology
University of Hong Kong
Hong Kong Baptist University
University of Liverpool
Yuwei Jiang is an author at Hong Kong Polytechnic University specializing in marketing, consumer behavior, and social sciences.
Publications per year
2008–2024
Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments
Yuwei Jiang, Gerald J. Gorn, Maria Galli et al. · Journal of Consumer Research · 2015 · 288 citations
Business, Marketing, Marketing Management +17
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
Xinyue Zhou, Xiao Yan, Yuwei Jiang · Journal of Marketing · 2023 · 216 citations
Business, Marketing, Marketing Management +14
Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking
Rod Duclos, Echo Wen Wan, Yuwei Jiang · Journal of Consumer Research · 2012 · 203 citations
Social Sciences, Psychology, Social Psychology +16
Do‐no‐harm versus do‐good social responsibility: Attributional thinking and the liability of foreignness
Donal Crilly, Na Ni, Yuwei Jiang · Strategic Management Journal · 2015 · 183 citations · Full text
Business, International Business, Organizational Behavior +14
Social Exclusion and Consumer Switching Behavior: A Control Restoration Mechanism
Lei Su, Yuwei Jiang, Zhansheng Chen et al. · Journal of Consumer Research · 2016 · 126 citations
Social Sciences, Marketing, Social Psychology +14
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