Concepedia
Statistics
Publications
1
Citations
185
H-Index
Active since
2023
Xiao Yan is an author specializing in consumer behavior, communication, and interactive marketing.
Top concepts
ArtsMarketingManagementCommunicationUser ExperienceVirtual RealitySocial InfluenceVisual MarketingConsumer BehaviorConsumer Research
Publications per year
2023–2023
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
Xinyue Zhou, Xiao Yan, Yuwei Jiang · Journal of Marketing · 2023 · 185 citations
Consumer Uncertainty, Digital Marketing, Consumer Study +24
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