Concepedia

Rod Duclos

RD

Statistics

Publications

6

Citations

523

H-Index

6

Active since

2012

Affiliations

Hong Kong University of Science and Technology(Current)

Western University

Rod Duclos is an author at Hong Kong University of Science and Technology specializing in consumer research, consumer decision making, and business.

Top concepts

Consumer ResearchBusinessSociologySocial BehaviorSocial SciencesSocial InfluenceSocial PsychologyBehavioral ScienceConsumer Decision MakingApplied Social Psychology

Publications per year

2012–2021

6

Publications

6

Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking

Rod Duclos, Echo Wen Wan, Yuwei Jiang · Journal of Consumer Research · 2012 · 203 citations

Behavioral Decision Making, Social Psychology, Consumer Research +23

Prosocial Behavior in Intergroup Relations: How Donor Self-Construal and Recipient Group-Membership Shape Generosity

Rod Duclos, Alixandra Barasch · Journal of Consumer Research · 2014 · 190 citations

Social Psychology, Empathy, Consumer Research +18

The psychology of investment behavior: (De)biasing financial decision‐making one graph at a time

Rod Duclos · Journal of Consumer Psychology · 2014 · 67 citations

Making sense of numbers: Effects of alphanumeric brands on consumer inference

Dengfeng Yan, Rod Duclos · International Journal of Research in Marketing · 2012 · 26 citations

Consumer Decision Making, Advertising, Brand Equity +11

The Power of Indirect Appeals in Peer‐to‐Peer Fundraising: Why “S/He” Can Raise More Money for Me Than “I” Can For Myself

Amir Sepehri, Rod Duclos, Kirk Kristofferson et al. · Journal of Consumer Psychology · 2021 · 21 citations

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