Concepedia
Statistics
Publications
15
Citations
1.4K
H-Index
Active since
2007
Affiliations
University of Hong Kong(Current)
Hong Kong Polytechnic University
Hong Kong Baptist University
Northwestern University
Hong Kong University of Science and Technology
Echo Wen Wan is an author at University of Hong Kong specializing in psychology, marketing, and consumer behavior.
Publications per year
2007–2022
The effect of social exclusion on consumer preference for anthropomorphized brands
Rocky Peng Chen, Echo Wen Wan, Eric P. Levy · Journal of Consumer Psychology · 2016 · 233 citations · Full text
Business, Marketing, Marketing Management +13
Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking
Rod Duclos, Echo Wen Wan, Yuwei Jiang · Journal of Consumer Research · 2012 · 203 citations
Social Sciences, Psychology, Social Psychology +16
How Can Stressed Employees Deliver Better Customer Service? The Underlying Self-Regulation Depletion Mechanism
Kimmy Wa Chan, Echo Wen Wan · Journal of Marketing · 2011 · 155 citations
Social Sciences, Organizational Behavior, Psychology +17
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference
Echo Wen Wan, Rocky Peng Chen, Liyin Jin · Journal of Consumer Research · 2016 · 134 citations
Social Sciences, Marketing, Psychology +17
Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages
Nidhi Agrawal, Echo Wen Wan · Journal of Consumer Research · 2009 · 124 citations · Full text
Public Affairs, Regulatory Policy, Consumer Protection +10
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