Concepedia

Rocky Peng Chen

RP

Statistics

Publications

8

Citations

689

H-Index

8

Active since

2015

Affiliations

Hong Kong Baptist University(Current)

University of Hong Kong

Hong Kong Polytechnic University

Rocky Peng Chen is an author at Hong Kong Baptist University specializing in consumer research, affect perception, and management.

ORCID

Top concepts

Publications per year

2015–2024

8

Publications

8

The effect of social exclusion on consumer preference for anthropomorphized brands

Rocky Peng Chen, Echo Wen Wan, Eric P. Levy · Journal of Consumer Psychology · 2016 · 229 citations · Full text

Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games

Sara Kim, Rocky Peng Chen, Ke Zhang · Journal of Consumer Research · 2016 · 226 citations

, , +23

Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference

Echo Wen Wan, Rocky Peng Chen, Liyin Jin · Journal of Consumer Research · 2016 · 132 citations

Hurting or helping? The effect of service agents’ workplace ostracism on customer service perceptions

Echo Wen Wan, Kimmy Wa Chan, Rocky Peng Chen · Journal of the Academy of Marketing Science · 2015 · 31 citations

, , +8

When Sadness Comes Alive, Will It Be Less Painful? The Effects of Anthropomorphic Thinking on Sadness Regulation and Consumption

Fangyuan Chen, Rocky Peng Chen, Yang Li · Journal of Consumer Psychology · 2019 · 27 citations · Full text

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