Concepedia
Statistics
Publications
8
Citations
716
H-Index
Active since
2015
Affiliations
Hong Kong Baptist University(Current)
University of Hong Kong
Hong Kong Polytechnic University
Rocky Peng Chen is an author at Hong Kong Baptist University specializing in psychology, marketing, and social sciences.
Publications per year
2015–2024
Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games
Sara Kim, Rocky Peng Chen, Ke Zhang · Journal of Consumer Research · 2016 · 234 citations
Social Sciences, Psychology, Social Psychology +9
The effect of social exclusion on consumer preference for anthropomorphized brands
Rocky Peng Chen, Echo Wen Wan, Eric P. Levy · Journal of Consumer Psychology · 2016 · 233 citations · Full text
Business, Marketing, Marketing Management +13
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference
Echo Wen Wan, Rocky Peng Chen, Liyin Jin · Journal of Consumer Research · 2016 · 134 citations
Social Sciences, Marketing, Psychology +17
Hurting or helping? The effect of service agents’ workplace ostracism on customer service perceptions
Echo Wen Wan, Kimmy Wa Chan, Rocky Peng Chen · Journal of the Academy of Marketing Science · 2015 · 31 citations
Business, Marketing, Organizational Behavior +11
When Sadness Comes Alive, Will It Be Less Painful? The Effects of Anthropomorphic Thinking on Sadness Regulation and Consumption
Fangyuan Chen, Rocky Peng Chen, Yang Li · Journal of Consumer Psychology · 2019 · 30 citations · Full text
Social Sciences, Psychology, Social Psychology +13
1–5 of 8