12
Publications
371
Citations
11
H-Index
2011
Active since
Fangyuan Chen is an author at Hong Kong University of Science and Technology specializing in management, marketing, and behavioral decision making.
Top concepts
ManagementMarketingConsumer ResearchBehavioral Decision MakingBusinessPsychologySocial SciencesConsumer BehaviorBehavioral ScienceMotivation
Publications per year
2011–2023
12
12
Fangyuan Chen, Jaideep Sengupta, Rashmi Adaval · Journal of the Association for Consumer Research · 2018 · 46 citations · Full text
Quality Of Life, Consumer Uncertainty, Behavioral Decision Making +23
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1–5 of 12