Concepedia

Rashmi Adaval

RA

Statistics

Publications

18

Citations

1.7K

H-Index

16

Active since

1998

Affiliations

Hong Kong University of Science and Technology(Current)

University of Hong Kong

Hong Kong Polytechnic University

University of Illinois Urbana-Champaign

University of Cincinnati

Rashmi Adaval is an author at Hong Kong University of Science and Technology specializing in psychology, behavioral decision making, and management.

Top concepts

MarketingManagementPsychologySocial SciencesConsumer ResearchBehavioral Decision MakingDecision ScienceSocial CognitionCognitive ScienceConsumer Behavior

Publications per year

1998–2022

18

Publications

18

The Role of Narratives in Consumer Information Processing

Rashmi Adaval, Robert S. Wyer · Journal of Consumer Psychology · 1998 · 443 citations

Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information

Rashmi Adaval · Journal of Consumer Research · 2001 · 284 citations

Automatic Construction and Use of Contextual Information for Product and Price Evaluations

Rashmi Adaval, Kent B. Monroe · Journal of Consumer Research · 2002 · 239 citations

How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands

Rashmi Adaval · Journal of Consumer Research · 2003 · 109 citations

Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products

Rashmi Adaval, Robert S. Wyer · Journal of Marketing Research · 2011 · 94 citations

Behavioral Decision Making, Consumer Study, Consumer Research +21

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