Concepedia

Lei Su

LS

Statistics

Publications

12

Citations

503

H-Index

12

Active since

2010

Affiliations

Hong Kong Baptist University(Current)

Chinese University of Hong Kong

University of Hong Kong

Hong Kong Polytechnic University

City University of Hong Kong

Lei Su is an author at Hong Kong Baptist University specializing in marketing, consumer behavior, and social sciences.

Publications per year

2010–2023

12

Publications

12

Social Exclusion and Consumer Switching Behavior: A Control Restoration Mechanism

Lei Su, Yuwei Jiang, Zhansheng Chen et al. · Journal of Consumer Research · 2016 · 126 citations

Social Sciences, Marketing, Social Psychology +14

Filling an Empty Self: The Impact of Social Exclusion on Consumer Preference for Visual Density

Lei Su, Echo Wen Wan, Yuwei Jiang · Journal of Consumer Research · 2019 · 69 citations · Full text

Social Sciences, Marketing, Psychology +15

When will customers care about service failures that happened to strangers? The role of personal similarity and regulatory focus and its implication on service evaluation

Lisa C. Wan, Elisa K. Chan, Lei Su · International Journal of Hospitality Management · 2010 · 63 citations

Business, Marketing, Psychology +17

How Life-Role Transitions Shape Consumer Responses to Brand Extensions

Lei Su, Alokparna Basu Monga, Yuwei Jiang · Journal of Marketing Research · 2021 · 47 citations · Full text

Business, Marketing, Marketing Management +12

The contrasting influences of incidental anger and fear on responses to a service failure

Lei Su, Lisa C. Wan, Robert S. Wyer · Psychology and Marketing · 2018 · 46 citations

Social Sciences, Psychology, Social Psychology +15

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