Concepedia

Liyin Jin

LJ

23

Publications

1K

Citations

17

H-Index

2007

Active since

Affiliations

Fudan University(Current)

University of Hong Kong

Peking University

Stanford University

Liyin Jin is an author at Fudan University specializing in management, marketing, and consumer behavior.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessBehavioral Decision MakingInteractive MarketingBehavioral EconomicsBehavioral ScienceCustomer Satisfaction

Publications per year

2007–2023

23

Publications

23

Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference

Echo Wen Wan, Rocky Peng Chen, Liyin Jin · Journal of Consumer Research · 2016 · 132 citations

When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs

Liyin Jin, Yunhui Huang · International Journal of Research in Marketing · 2013 · 111 citations

Economics, Behavioral Sciences, Differential Effects +13

Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services

Liyin Jin, Yanqun He, Haiyan Song · Tourism Management · 2011 · 95 citations

Tourism Management, Destination Marketing, Service Customization +10

How Power States Influence Consumers' Perceptions of Price Unfairness

Liyin Jin, Yanqun He, Ying Zhang · Journal of Consumer Research · 2013 · 80 citations

Step by step: Sub-goals as a source of motivation

Szu‐chi Huang, Liyin Jin, Ying Zhang · Organizational Behavior and Human Decision Processes · 2017 · 65 citations

Goal-setting Psychology, Achievement Goal, Student Motivation +10

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