Concepedia
Statistics
Publications
12
Citations
1K
H-Index
Active since
2003
Affiliations
Fudan University(Current)
Hong Kong Polytechnic University
City University of Hong Kong
Yanqun He is an author at Fudan University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionConsumer Decision MakingBehavioral Decision MakingTourismService Quality
Publications per year
2003–2018
Understanding luxury consumption in China: Consumer perceptions of best-known brands
Lingjing Zhan, Yanqun He · Journal of Business Research · 2011 · 369 citations
Luxury, Culture, Consumer Culture +11
A Mediation Model of Tourists' Repurchase Intentions for Packaged Tour Services
Yanqun He, Haiyan Song · Journal of Travel Research · 2008 · 157 citations · Full text
Customer Satisfaction, Tourism Management, Destination Marketing +13
Service customization: To upgrade or to downgrade? An investigation of how option framing affects tourists’ choice of package-tour services
Liyin Jin, Yanqun He, Haiyan Song · Tourism Management · 2011 · 95 citations
Tourism Management, Destination Marketing, Service Customization +10
How Power States Influence Consumers' Perceptions of Price Unfairness
Liyin Jin, Yanqun He, Ying Zhang · Journal of Consumer Research · 2013 · 80 citations
The Recent versus The Out-Dated: An Experimental Examination of the Time-Variant Effects of Online Consumer Reviews
Liyin Jin, Bingyan Hu, Yanqun He · Journal of Retailing · 2014 · 63 citations
Online Customer Behavior, Customer Review, Social Media +14
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