Concepedia

Lingjing Zhan

LZ

Statistics

Publications

4

Citations

659

H-Index

4

Active since

2011

Affiliations

Hong Kong Polytechnic University(Current)

Lingjing Zhan is an author at Hong Kong Polytechnic University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchPersuasionConsumer BehaviorConsumer Decision MakingBiasLuxuryCultureLanguage

Publications per year

2011–2015

4

Publications

4

Understanding luxury consumption in China: Consumer perceptions of best-known brands

Lingjing Zhan, Yanqun He · Journal of Business Research · 2011 · 369 citations

Luxury, Culture, Consumer Culture +11

Online Persuasion: How the Written Word Drives WOM

Jin Li, Lingjing Zhan · Journal of Advertising Research · 2011 · 197 citations

Digital Marketing, Persuasive Technology, Consumer Research +27

Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior

Yuwei Jiang, Lingjing Zhan, Derek D. Rucker · Journal of Consumer Research · 2014 · 81 citations

Using spotlight effect to curb counterfeit consumption – an experimental investigation

Lingjing Zhan, Piyush Sharma, Ricky Y. K. Chan · Marketing Intelligence & Planning · 2015 · 12 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +23

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