Concepedia

Szu‐chi Huang

SH

22

Publications

910

Citations

17

H-Index

2009

Active since

Affiliations

Stanford University(Current)

The University of Texas at Austin

Fudan University

Peking University

National University of Singapore

Szu‐chi Huang is an author at Stanford University specializing in behavioral sciences, social sciences, and behavioral decision making.

Top concepts

Behavioral ScienceSocial SciencesMotivationBehavioral Decision MakingPsychologyEducationApplied Social PsychologyGoal SettingSocial BehaviorSocial Influence

Publications per year

2009–2022

22

Publications

22

So near and yet so far: The mental representation of goal progress.

Szu‐chi Huang, Ying Zhang, Susan M. Broniarczyk · Journal of Personality and Social Psychology · 2012 · 125 citations

Behavioral Decision Making, Progress Level, Educational Psychology +20

How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation

Ying Zhang, Szu‐chi Huang · Journal of Consumer Research · 2010 · 98 citations

Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit

Szu‐chi Huang, Ying Zhang · Journal of Marketing Research · 2011 · 85 citations

Behavioral Decision Making, Consumer Motivation, Consumer Study +20

Counteractive Construal in Consumer Goal Pursuit

Ying Zhang, Szu‐chi Huang, Susan M. Broniarczyk · Journal of Consumer Research · 2009 · 68 citations

Step by step: Sub-goals as a source of motivation

Szu‐chi Huang, Liyin Jin, Ying Zhang · Organizational Behavior and Human Decision Processes · 2017 · 65 citations

Goal-setting Psychology, Achievement Goal, Student Motivation +10

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