Concepedia

Yunhui Huang

YH

Statistics

Publications

9

Citations

491

H-Index

9

Active since

2006

Affiliations

Fudan University(Current)

Hong Kong University of Science and Technology

Yunhui Huang is an author at Fudan University specializing in marketing, magnetic properties, and magnetism.

ORCID

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Publications per year

2006–2020

9

Publications

9

The Influence of Disease Cues on Preference for Typical versus Atypical Products

Yunhui Huang, Jaideep Sengupta · Journal of Consumer Research · 2020 · 167 citations

, , +21

When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs

Liyin Jin, Yunhui Huang · International Journal of Research in Marketing · 2013 · 111 citations

, , +13

Tourists and Air Pollution: How and Why Air Pollution Magnifies Tourists’ Suspicion of Service Providers

Ke Zhang, Yuansi Hou, Gang Li et al. · Journal of Travel Research · 2019 · 53 citations

, , +20

Synthesis and magnetic property of submicron Bi2Fe4O9

Jiantao Han, Yunhui Huang, Rui-Jie Jia et al. · Journal of Crystal Growth · 2006 · 46 citations

, , +10

How Power States Influence the Persuasiveness of Top‐Dog versus Underdog Appeals

Liyin Jin, Yunhui Huang · Journal of Consumer Psychology · 2018 · 42 citations

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