Concepedia

Melanie Dempsey

MD

Statistics

Publications

2

Citations

608

H-Index

2

Active since

2009

Affiliations

Toronto Metropolitan University(Current)

Melanie Dempsey is an author at Toronto Metropolitan University specializing in arts, management, and social computing.

Top concepts

Publications per year

2009–2010

2

Publications

2

Viral marketing: Motivations to forward online content

Jason Ho, Melanie Dempsey · Journal of Business Research · 2009 · 552 citations

, , +7

The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information

Melanie Dempsey, Andrew A. Mitchell · Journal of Consumer Research · 2010 · 56 citations

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