Concepedia

Author

Melanie Dempsey

Toronto Metropolitan University

Also Known As

Melanie A. Dempsey, Melanie Dempsey

14

Publications

626

Citations

4

H-Index

9

Concepts

All Affiliations

Toronto Metropolitan University
MD

About

Melanie Dempsey is an author at Toronto Metropolitan University specializing in arts, management, and social computing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Arts

1

1

552

2

Management

1

1

552

3

Marketing

1

1

552

4

Digital Marketing

1

1

552

5

Social Media

1

1

552

Melanie Dempsey

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2

Publications

608

Citations

2

H-Index

YearCitations

Viral marketing: Motivations to forward online content

Jason Ho, Melanie Dempsey

Journal of Business Research

2009

552

The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information

Melanie Dempsey, Andrew A. Mitchell

Journal of Consumer Research

2010

56

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