Concepedia

Yi-Ching Hsieh

YH

15

Publications

1.3K

Citations

12

H-Index

2001

Active since

Affiliations

National Central University(Current)

National Tsing Hua University

Indiana University South Bend

Soochow University

Tunghai University

Yi-Ching Hsieh is an author at National Central University specializing in marketing, management, and customer satisfaction.

Top concepts

MarketingManagementBusinessCustomer SatisfactionConsumer ResearchConsumer BehaviorPsychologyCommunicationInteractive MarketingRelationship Marketing

Publications per year

2001–2021

15

Publications

15

Relationship marketing and consumer switching behavior

Hung-Chang Chiu, Yi-Ching Hsieh, Yu‐Chuan Li et al. · Journal of Business Research · 2005 · 332 citations

Relationship Marketing, Management, Consumer Research +2

The Determinants of Email Receivers’ Disseminating Behaviors on the Internet

Hung-Chang Chiu, Yi-Ching Hsieh, Ya-Hui Kao et al. · Journal of Advertising Research · 2007 · 209 citations

A Study of the Impacts of Service Quality on Relationship Quality in Search-Experience-Credence Services

Yi-Ching Hsieh, Shu-Ting Hiang · Total Quality Management & Business Excellence · 2004 · 148 citations

Total Quality Management, Relationship Marketing, Customer Satisfaction +15

Investigating the relationship between service providers’ personality and customers’ perceptions of service quality across gender

Neng-Pai Lin, Hung-Chang Chiu, Yi-Ching Hsieh · Total Quality Management · 2001 · 114 citations

Customer Satisfaction, Service Excellence, Consumer Research +18

Customer Response to Web Site Atmospherics: Task-relevant Cues, Situational Involvement and PAD

Jung-Kuei Hsieh, Yi-Ching Hsieh, Hung-Chang Chiu et al. · Journal of Interactive Marketing · 2014 · 97 citations

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