Concepedia

Hung-Chang Chiu

HC

Statistics

Publications

12

Citations

1.1K

H-Index

11

Active since

2001

Affiliations

National Central University(Current)

National Tsing Hua University

Indiana University South Bend

Tunghai University

Soochow University

Hung-Chang Chiu is an author at National Central University specializing in marketing, business, and marketing management.

Publications per year

2001–2021

12

Publications

12

Relationship marketing and consumer switching behavior

Hung-Chang Chiu, Yi-Ching Hsieh, Yu‐Chuan Li et al. · Journal of Business Research · 2005 · 335 citations

Business, Marketing, Marketing Management +14

The Determinants of Email Receivers’ Disseminating Behaviors on the Internet

Hung-Chang Chiu, Yi-Ching Hsieh, Ya-Hui Kao et al. · Journal of Advertising Research · 2007 · 210 citations

Social Sciences, Communication, Marketing +13

Investigating the relationship between service providers’ personality and customers’ perceptions of service quality across gender

Neng‐Pai Lin, Hung-Chang Chiu, Yi-Ching Hsieh · Total Quality Management · 2001 · 114 citations

Social Sciences, Psychology, Individual Differences +16

Customer Response to Web Site Atmospherics: Task-relevant Cues, Situational Involvement and PAD

Jung-Kuei Hsieh, Yi-Ching Hsieh, Hung-Chang Chiu et al. · Journal of Interactive Marketing · 2014 · 102 citations

Business, Marketing, Marketing Management +13

Does Raising Value Co-creation Increase All Customers’ Happiness?

Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang et al. · Journal of Business Ethics · 2016 · 74 citations

Business, Marketing, Marketing Management +10

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