Yun-Chia Tang - Concepedia

Author

Yun-Chia Tang

Also Known As

Yun-Chia Tang

Publications

159

Citations

H-Index

Concepts

All Affiliations

Yun-Chia Tang is an author at National Central University specializing in marketing, customer satisfaction, and business.

#	Concept	H-Index	Publications	Citations
1	Business	2	2	100
2	Marketing	2	2	100
3	Management	1	1	29
4	Behavioral Sciences	1	1	29
5	Psychology	1	1	29

Yun-Chia Tang

Publications

154

Citations

H-Index

Page 1

	Year	Citations
Does Raising Value Co-creation Increase All Customers’ Happiness? Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang, Journal of Business Ethics Customer SatisfactionBusinessConsumer ResearchValue Co-creationMarketing	2016	71
Do Colors Change Realities in Online Shopping? Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang, Journal of Interactive Marketing	2017	54
Purchase decision: does too much choice leave us unhappy? Yun-Chia Tang, Yi-Ching Hsieh, Hung-Chang Chiu European Journal of Marketing Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingConsumer MotivationChoice Theory	2017	29

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