Concepedia

Yun-Chia Tang

YT

Statistics

Publications

3

Citations

159

H-Index

3

Active since

2016

Affiliations

National Central University(Current)

National Tsing Hua University

Tunghai University

Yun-Chia Tang is an author at National Central University specializing in business, marketing, and retail consumer behavior.

Publications per year

2016–2017

3

Publications

3

Does Raising Value Co-creation Increase All Customers’ Happiness?

Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang et al. · Journal of Business Ethics · 2016 · 74 citations

, , +10

Do Colors Change Realities in Online Shopping?

Yi-Ching Hsieh, Hung-Chang Chiu, Yun-Chia Tang et al. · Journal of Interactive Marketing · 2017 · 56 citations

, , +11

Purchase decision: does too much choice leave us unhappy?

Yun-Chia Tang, Yi-Ching Hsieh, Hung-Chang Chiu · European Journal of Marketing · 2017 · 29 citations

, , +17

1–3 of 3