Concepedia

Hsiang-Ming Lee

HL

Statistics

Publications

3

Citations

104

H-Index

3

Active since

2014

Affiliations

Chien Hsin University of Science and Technology(Current)

Hsiang-Ming Lee is an author at Chien Hsin University of Science and Technology specializing in management, marketing, and interactive marketing.

Top concepts

Publications per year

2014–2018

3

Publications

3

Why Do We Share? The Impact of Viral Videos Dramatized to Sell

Tsai Chen, Hsiang-Ming Lee · Journal of Advertising Research · 2014 · 44 citations

, , +29

PERCEIVED QUALITY AS A KEY ANTECEDENT IN CONTINUANCE INTENTION ON MOBILE COMMERCE

Hsiang-Ming Lee · International Journal of Electronic Commerce Studies · 2014 · 43 citations · Full text

, , +18

What do customers expect of travel agent–customer interactions? Measuring and improving customer experience in interactions with travel agents

Yu-Chi Wu, Hsiang-Ming Lee, Pin-Ru Liao · Journal of Travel & Tourism Marketing · 2018 · 17 citations

, , +22

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