Concepedia

Pin-Ru Liao

PL

Statistics

Publications

1

Citations

17

H-Index

1

Active since

2018

Affiliations

National University of Kaohsiung(Current)

Pin-Ru Liao is an author at National University of Kaohsiung specializing in destination marketing, interactive marketing, and customer satisfaction.

Top concepts

Publications per year

2018–2018

1

Publications

1

What do customers expect of travel agent–customer interactions? Measuring and improving customer experience in interactions with travel agents

Yu-Chi Wu, Hsiang-Ming Lee, Pin-Ru Liao · Journal of Travel & Tourism Marketing · 2018 · 17 citations

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