Concepedia

Tsai Chen

TC

Statistics

Publications

6

Citations

166

H-Index

6

Active since

2008

Affiliations

Fo Guang University(Current)

Tsai Chen is an author at Fo Guang University specializing in management, consumer research, and marketing.

Top concepts

MarketingManagementMedia StudiesConsumer ResearchArtsBrandingPersuasionAdvertisingCommunicationBrand Awareness

Publications per year

2008–2017

6

Publications

6

The persuasive effectiveness of mini‐films: Narrative transportation and fantasy proneness

Tsai Chen · Journal of Consumer Behaviour · 2014 · 60 citations

Entertainment Marketing, Film Study, Digital Marketing +25

Why Do We Share? The Impact of Viral Videos Dramatized to Sell

Tsai Chen, Hsiang-Ming Lee · Journal of Advertising Research · 2014 · 44 citations

Entertainment Marketing, Digital Marketing, Media Innovation +29

Impulse Purchase Varied by Products and Marketing Channels

Tsai Chen · 2008 · 24 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +17

THE EFFECT OF NARRATIVE TRANSPORTATION IN MINI-FILM ADVERTISING ON REDUCING COUNTERARGUING

Tsai Chen, Hui‐Chen Chang · International Journal of Electronic Commerce Studies · 2017 · 14 citations · Full text

Entertainment-education of altruistic behaviors: an empirical study of the effects of the narrative persuasion of a nature conservation film

Tsai Chen, J. C. Lin · Chinese Journal of Communication · 2014 · 13 citations

Leisure Study, Social Psychology, Environmental Psychology +21

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