Concepedia

Deepa Kapoor

DK

Statistics

Publications

7

Citations

413

H-Index

7

Active since

1981

Affiliations

Amity University(Current)

Deepa Kapoor is an author at Amity University specializing in marketing, management, and digital marketing.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchDigital MarketingInteractive MarketingArtsTrustGender

Publications per year

1981–2025

7

Publications

7

General bathymetric chart of the oceans (GEBCO)

Deepa Kapoor · Marine Geodesy · 1981 · 222 citations

Marine Geology, Engineering, Physical Oceanography +10

Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention

Deepa Kapoor, Alka Munjal · Journal of Marketing Communications · 2017 · 100 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +26

A Study on Knowledge Management Practices of Auto Component Manufacturing Companies in Ludhiana City

S. Chadha, Deepa Kapoor · SSRN Electronic Journal · 2010 · 32 citations · Full text

Industrial Engineering, Business Intelligence, Knowledge Creation +18

Functional Foods: The New Secret of the Health Conscious Indian Women!!

Deepa Kapoor, Alka Munjal · Global Business Review · 2017 · 19 citations

Nutrition, Nutrition Literacy, Public Health Nutrition +19

Role of influencer–follower congruence in influencing followers’ food choices and brand advocacy: mediating role of perceived trust

Simran Verma, Deepa Kapoor, Ruchika Gupta · British Food Journal · 2024 · 19 citations

Social Media Followers, Digital Marketing, Consumer Study +23

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