Concepedia

Simran Verma

SV

Statistics

Publications

2

Citations

29

H-Index

2

Active since

2024

Affiliations

Amity University(Current)

Simran Verma is an author at Amity University specializing in digital marketing, interactive marketing, and trust.

ORCID

Top concepts

Publications per year

2024–2025

2

Publications

2

Role of influencer–follower congruence in influencing followers’ food choices and brand advocacy: mediating role of perceived trust

Simran Verma, Deepa Kapoor, Ruchika Gupta · British Food Journal · 2024 · 19 citations

, , +23

Sustainability on the plate: how influencers and social norms transform food choices

Simran Verma, Deepa Kapoor · British Food Journal · 2025 · 10 citations

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