Diffusion Thresholds is a theoretical construct in virality analysis that specifies the minimum level of exposure or adoption required within a social network for an idea, behavior, or innovation to propagate spontaneously beyond localized clusters.
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Social network thresholds in the diffusion of innovations
Thomas W. Valente · Social Networks · 1996 · 1K citations · Full text
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Chongqing University of Posts and Telecommunications, China
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Chongqing University of Posts and Telecommunications
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Atlanta, United States
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Tempe, United States
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Menlo Park, United States
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PRE · 2 publications · 195 citations
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