Concepedia

Influencer Relationship

Influencer Relationship is an academic construct denoting a structured, reciprocal interaction between a brand and an individual content creator, distinguished by strategic alignment, mutual value exchange, and sustained engagement to achieve targeted marketing outcomes within digital ecosystems.

66

Publications

6.4K

Citations

167

Authors

112

Institutions

Publications per year

2017–2026

60

Parents

Publications

66

How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest

Shupei Yuan, Chen Lou · Journal of Interactive Advertising · 2020 · 490 citations

, , +17

Influence Strategies in Marketing Channels: Measures and Use in Different Relationship Structures

Brett Boyle, F. Robert Dwyer, Robert A. Robicheaux et al. · Journal of Marketing Research · 1992 · 440 citations

, , +14

Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising

Chen Lou · Journal of Advertising · 2021 · 396 citations

, , +17

From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness

Sommer Kapitan, David H. Silvera · Marketing Letters · 2015 · 344 citations

, , +16

Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer

Daniel Belanche, Luis V. Casaló, Marta Flavián et al. · Journal of Retailing and Consumer Services · 2021 · 288 citations · Full text

, , +15

1–5 of 66

Authors

167

  1. SF
    Samira Farivar

    Carleton University, Canada

    3 publications · 646 citations

    3

    h-index

  2. CL
    Chen Lou

    Nanyang Technological University, Singapore

    3 publications · 959 citations

    3

    h-index

  3. FW
    Fang Wang

    Beijing Normal University, China

    2 publications · 497 citations

    2

    h-index

  4. ZR
    Zahy Ramadan

    Lebanese American University, Lebanon

    2 publications · 59 citations

    2

    h-index

  5. RA
    Robert A. Robicheaux

    University of Alabama, United States

    2 publications · 677 citations

    2

    h-index

1–5 of 167

Institutions

112

  1. Nanyang Technological University

    Singapore, Singapore

    3 h-index

    4 publications

    1K citations

  2. Carleton University

    Ottawa, Canada

    3 h-index

    5 publications

    944 citations

  3. Wilfrid Laurier University

    Waterloo, Canada

    3 h-index

    3 publications

    646 citations

  4. Pennsylvania State University

    State College, United States

    2 h-index

    4 publications

    319 citations

  5. KTH Royal Institute of Technology

    Stockholm, Sweden

    2 h-index

    3 publications

    68 citations

  6. Zhongnan University of Economics and Law

    Wuhan, China

    2 h-index

    2 publications

    97 citations

  7. Old Dominion University

    Norfolk, United States

    2 h-index

    4 publications

    88 citations

  8. Lebanese American University

    Beirut, Lebanon

    2 h-index

    3 publications

    73 citations

1–8 of 112

Venues

  1. Journal of Retailing and Consumer Services

    6 publications · 1.2K citations

    6

    h-index

  2. Journal of Business Research

    JBR · 5 publications · 390 citations

    5

    h-index

  3. Journal of Interactive Advertising

    3 publications · 528 citations

    4

    h-index

  4. Journal of Marketing Management

    MM · 2 publications · 99 citations

    3

    h-index

  5. Sustainability

    2 publications · 146 citations

    2

    h-index

1–5