Statistics
Publications
1
Citations
119
H-Index
1
Active since
2021
Affiliations
Auckland University of Technology(Current)
Vrinda Soma is an author at Auckland University of Technology specializing in influencer marketing effectiveness, celebrity influencers, and consumer involvement.
Publications per year
2021–2021
1
1
Influencer Marketing and Authenticity in Content Creation
Sommer Kapitan, Patrick van Esch, Vrinda Soma et al. · Australasian Marketing Journal (AMJ) · 2021 · 119 citations
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