Chedia Dhaoui - Concepedia

Author

Chedia Dhaoui

Also Known As

Chedia Dhaoui

Publications

474

Citations

H-Index

Concepts

All Affiliations

Chedia Dhaoui is an author at Macquarie University specializing in communication, interactive marketing, and management.

#	Concept	H-Index	Publications	Citations
1	Management	3	3	378
2	Communication	3	3	378
3	Arts	2	2	147
4	Language Studies	1	1	231
5	Linguistics	1	1	231

Chedia Dhaoui

Publications

472

Citations

H-Index

Page 1

	Year	Citations
Social media sentiment analysis: lexicon versus machine learning Chedia Dhaoui, Cynthia Webster, Lay Peng Tan Journal of Consumer Marketing Social Medium MonitoringDigital MarketingCommunicationSentiment AnalysisText Mining	2017	231
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation Chedia Dhaoui, Cynthia Webster International Journal of Research in Marketing MarketingSocial MediaAdvertisingConsumer Engagement BehaviorsDigital Marketing	2020	124
An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook Chedia Dhaoui Journal of Global Fashion Marketing	2014	94
Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis William Gu, Ka Wing Chan, Junbum Kwon, Industrial Marketing Management Social Medium MonitoringDigital MarketingTextual Content AnalysisSocial Media MarketingCommunication	2023	23

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