Concepedia

Chedia Dhaoui

CD

4

Publications

472

Citations

4

H-Index

2014

Active since

Affiliations

Macquarie University(Current)

Chedia Dhaoui is an author at Macquarie University specializing in communication, interactive marketing, and management.

Top concepts

MarketingManagementSocial MediaCommunicationDigital MarketingInteractive MarketingArtsMedia MarketingContent AnalysisConsumer Engagement

Publications per year

2014–2023

4

Publications

4

Social media sentiment analysis: lexicon versus machine learning

Chedia Dhaoui, Cynthia Webster, Lay Peng Tan · Journal of Consumer Marketing · 2017 · 231 citations

Social Medium Monitoring, Digital Marketing, Communication +17

Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation

Chedia Dhaoui, Cynthia Webster · International Journal of Research in Marketing · 2020 · 124 citations

Marketing, Social Media, Advertising +13

An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook

Chedia Dhaoui · Journal of Global Fashion Marketing · 2014 · 94 citations

Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis

William Gu, Ka Wing Chan, Junbum Kwon et al. · Industrial Marketing Management · 2023 · 23 citations · Full text

Social Medium Monitoring, Digital Marketing, Textual Content Analysis +24

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