Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.8K citations

Parallel Analysis, Univariate Analysis, Multivariate Data Analysis +15

Exchange and Power in Social Life.

Robert Bierstedt, Peter M. Blau · American Sociological Review · 1965 · 13.8K citations

Social Theory, Education, Social Influence +16

glmmTMB Balances Speed and Flexibility Among Packages for Zero-inflated Generalized Linear Mixed Modeling

M. Brooks, Kasper Kristensen, Koen J. van Benthem et al. · The R Journal · 2017 · 11.4K citations · Full text

Glmmtmb Package, Zero-inflated Models, Count Data +12

An Efficient Method of Estimating Seemingly Unrelated Regressions and Tests for Aggregation Bias

Arnold Zellner · Journal of the American Statistical Association · 1962 · 8K citations

Service-dominant logic: continuing the evolution

Stephen L. Vargo, Robert F. Lusch · Journal of the Academy of Marketing Science · 2007 · 7.2K citations

Service Logic, Service-dominant Logic, Service Study +6