Concepedia

William Gu

WG

2

Publications

59

Citations

2

H-Index

2022

Active since

Affiliations

UNSW Sydney(Current)

The University of Queensland

William Gu is an author at UNSW Sydney specializing in content analysis, applied physics, and social computing.

Top concepts

Publications per year

2022–2023

2

Publications

2

The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM

Ka Wing Chan, William Gu, Felix Septianto · Industrial Marketing Management · 2022 · 36 citations · Full text

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Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis

William Gu, Ka Wing Chan, Junbum Kwon et al. · Industrial Marketing Management · 2023 · 23 citations · Full text

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