Concepedia

Author

William Gu

UNSW Sydney

Also Known As

William Gu

3

Publications

59

Citations

2

H-Index

23

Concepts

All Affiliations

UNSW SydneyThe University of Queensland
WG

About

William Gu is an author at UNSW Sydney specializing in content analysis, applied physics, and social computing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Arts

1

1

23

2

Engineering

1

1

36

3

Management

1

1

23

4

Applied Physics

1

1

36

5

Communication

1

1

23

William Gu

×

2

Publications

59

Citations

2

H-Index

YearCitations

The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM

Ka Wing Chan, William Gu, Felix Septianto

Industrial Marketing Management

2022

36

Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis

William Gu, Ka Wing Chan, Junbum Kwon,

Industrial Marketing Management

2023

23

Page 1