The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM - Concepedia

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Publication | Open Access

The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM

DOI Full Paper Access

36

Citations

148

References

2022

Year

Ka Wing Chan, William Gu, Felix Septianto

Industrial Marketing Management

Materials SciencePositive EwomApplied PhysicsEngineering

References

	Year	Citations

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